Predictably Irrational: The Hidden Forces That Shape Our Decisions
We think we’re rational creatures. We think we’re in control of the decisions we make. But we’re not — even when we KNOW we’re being irrational.
Tools for Growing your Website: Sumo
Sumo is hands-down the best collection of tools for growing a website. Email signup forms, pop-ups, landing pages, signup bars, social media share buttons, content upgrades, image sharing, email auto-responders, contact forms, direct messaging, Google Analytics — Sumo includes all of this under one account.
The tools are super-easy to set up and customize. And if you bought all these different services a la carte from different companies, you’d pay ten times the price.